With the technological capabilities of smart phones and tablets, engaging customers has gone beyond social networking sites such as Twitter and Facebook. Restaurants and hotels are providing more information and convenience through numerous customized apps. Customers are able to find a location, make a reservation, explore menus and much more at the touch of their fingertips. Apps are also more viewer-friendly as they better fit a cell phone or tablet screen when compared to the website and are much easier to navigate. Does your business offer an app for customers to add to their always-growing app collection? Why should your restaurant or hotel consider developing an app? Are there apps you should leverage to attract new customers?